Adekola Islamiyah (aka theislamiyah_of_ibadanland) recently interviewed Damilola Obikunle, the talented entrepreneur behind Ruby Handmade Bags, on her radio show. The conversation explored the captivating world of handmade bag creation and the thriving business of handmade bags in Ibadan.
- The Art and Craft of Handmade Bag Making: Damilola shared insights into the intricate techniques and materials used in creating handmade bags, showcasing the artistry involved.
- Building a Brand and Finding Your Niche: They discussed the importance of establishing a strong brand identity, identifying target audiences, and developing a unique selling proposition to stand out in the market.
- Marketing and Sales Strategies: Damilola shared her experiences with online platforms, social media marketing, local collaborations, craft fairs, and strategies for building a loyal customer base.
- Navigating the Business Landscape: They addressed challenges such as sourcing high-quality materials, maintaining consistent quality, and navigating competition. They also highlighted the numerous opportunities available, such as tapping into local markets, catering to tourists, and collaborating with other artisans.
- Sustainability and Ethical Practices: They emphasized the importance of using eco-friendly materials, supporting local artisans, and ensuring ethical production practices.
This informative interview provided valuable insights and inspiration for aspiring entrepreneurs and craft enthusiasts interested in entering the exciting world of handmade bag making in Ibadan.
